Marketing Manager

Conducted comprehensive market research and customer analysis to identify growth opportunities and tailor targeted strategies.
Scaled the affiliate program by onboarding 25+ new partners across high-converting networks, resulting in a 30% uplift in referral-driven revenue.
Optimized partner offers, creatives, and tracking parameters to improve EPC and CR across key traffic sources.
Managed cross-channel advertising campaigns (PPC, Social Media) to enhance performance and optimize ROI.
Designed marketing strategies aligned with evolving market trends and consumer behavior insights.
Oversaw campaign budgeting and calculated ROI to ensure cost-efficient affiliate operations.
Implemented automated tracking and reporting systems to monitor affiliate ROI and LTV by source.

Managed the affiliate program for high-LTV players, optimizing CPA deals and launching tier-based bonus systems, increasing active partners by 40%.
Aligned campaign performance data with CRM analytics to personalize partner offers, resulting in a 25% higher average player value.
Created exclusive promotions and coordinated partner contests, increasing affiliate engagement and click-through rates.
Introduced CRM automation and audience segmentation to personalize campaigns and increase customer lifetime value (LTV).
Collaborated with analytics and product teams to improve user experience and increase conversion rates by 20%.
Tracked and analyzed key performance metrics, adapting campaigns to maximize results and budget efficiency.
Coordinated affiliate partnerships, provided performance insights, and aligned initiatives with business goals.

Managed paid advertising campaigns (Google Ads, Facebook Ads), optimizing ad performance to achieve a 25% decrease in customer acquisition costs (CAC).
Assisted in planning and executing multi-channel marketing strategies, contributing to a 20% growth in first-time deposits (FTDs) within six months.
Improved CRM segmentation strategies, enhancing personalized offers and email campaigns, which led to a 10% increase in player retention rates.
Tracked and optimized affiliate campaigns through internal dashboards and Google Analytics, reducing non-performing traffic and improving ROI.
Created engaging promotional content and landing pages, resulting in a 30% higher click-through rate (CTR) across digital platforms.
Coordinated exclusive promotions, bonus structures, and affiliate partnerships, helping boost lifetime player value (LTV) by 12%.

Developed and maintained brand materials to ensure consistent brand positioning, image, managed partner relationships and supplier contracts to support marketing operations.
Effectively leveraged outsourcing and outstaffing partnerships, expanding outreach by 40% and boosting project execution efficiency by 20%.
Implemented a sales activity tracking system, improving data accuracy by 25% and increasing decision-making efficiency by 30%.
Performed competitive analysis and market research to monitor competitor activities and identify new opportunities.
Conducted analysis to identify the most suitable outsourcing partners for scaling marketing and sales efforts.
Collaborated with teams to adapt product materials for international markets and ensure global alignment.

Monitored the performance of the sales activity tracking system and outsourcing/outstaffing partnerships, providing regular updates and addressing any issues or concerns promptly
Implemented a comprehensive sales activity tracking system, leading to improved data accuracy and facilitating greater efficiency for decision-making processes
Leveraged outsourcing and outstaffing resources effectively to scale marketing efforts, resulting in expanded outreach and increased project execution efficiency.